THE BEST DARN KENTUCKY DERBY PARTY OUTSIDE OF KENTUCKY

Over 600 of the swankiest bourbon- and horserace-loving fans on the planet join us for Brooklyn Derby every first Saturday of May. This year we will celebrate the 16th anniversary of our signature event that’s all about heartfelt hospitality and a love for a great Brooklyn tradition.

OUR GUESTS

  • Over 600 style- and design- conscious New Yorkers, majority aged 25-40

  • High propensity for use of social media, particularly Instagram

  • Dress to the nines in their best Derby wear every year

  • Loyal, friendly, and supportive crowd - over 50% of our guests have been to the party more than once, and many have been coming for almost a decade

THE EVENT

  • Started in 2003, it is one of the biggest, most famous Derby parties outside Kentucky

  • Known throughout NYC as the place to be on the first Saturday in May

  • Written up in many press outlets over years

  • Colorful, boisterous, fun, and all-inclusive

  • Tons of “Instagrammable” and shareable moments

OUR PARTNERS

  • Partners provide cash, product, and/or giveaways in the varying amounts* depending upon the level of participation and exposure they are seeking.

  • Because it is hard to make a first introduction in the middle of the revelry, we introduce our partners via online communications prior to the event. This includes our website, ticket sales page, and newsletter announcements.

  • At the party, we celebrate our partners with a hand-sewn logo banner displayed prominently in the space along with tabletop signage placed on tables throughout the party. Thank you announcements are also made over the microphone by the hosts on stage.

  • Our goal is to help partners integrate themselves naturally into the party. Whether it is with prizes for the hat contest, special brand experiences, or a signature food item, we want our guests to appreciate the value the partner is bringing to their enjoyment of the party. 

  • All partner signage and activations are captured by our professional photographer and will be provided to partners for their own use online and elsewhere.

  • All partners receive some number of VIP tickets to the event.

    *note: product or giveaways must be offerings that offset/replace costs planned in the event budget such as food, beverage, prizes, etc. 

GET IN TOUCH!

Brooklyn Derby naturally lends itself to creative brand expression and experiential marketing. Depending on your current goals we can easily craft special moments that guests will love and appreciate. If interested in partnership please email us at friends@brooklynderby.com to discuss in more detail.